Tuesday, April 16, 2019


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The Battle for the Last Unconquered Screen???The One in Your Car
See the Wall Street Journal article, below.

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"You must never confuse faith that you will prevail in the end ??? 
which you can never afford to Lose ??? with the discipline to confront
the most brutal facts of your current reality, whatever they might be."
        - VAdm James Stockdale, USN (1923-2005)

FROM THE WALL STREET JOURNAL (without permission) see link for full story

The Battle for the Last Unconquered Screen???The One in Your Car

Auto makers and Silicon Valley are locked in a fight to control the dashboard display

April 6, 2019 12:00 a.m. ET
The auto industry and Silicon Valley are locked in a battle for control of one of the last unconquered screens: your car dashboard display.
At stake are billions of dollars in revenue from ads and services as well as the balance of power between two big industries. And then there is the future of the dash itself, a source of endless complaints from drivers frustrated by its glitchy concoction of buttons and technologies.xxxxxxxxxxxxxxxx Google entirely. Others, including Ford Motor Co. and Daimler AG , wager they can muster the technological chops to compete.
Volvo's Polestar electric-car brand will be the first to have a dash system that runs on Google's new car operating system, giving it a feel like an Android phone. GM has developed an in-dash system that includes a commerce platform where users can pre-order from Starbucks or Dunkin' Donuts. It will also locate a nearby ExxonMobil station.Photos: Volvo; General Motors
The average American driver spends 51
Mr. Cunnington is happier with his most recent purchase, a 2018 Toyota Tacoma pickup truck. Still, he studies his route before he leaves the house so he doesn???t have to rely on the vehicle???s navigation system. ???I???ve heard all the stories of the navigation systems routing you to Timbuktu,??? he said.
0 10 20 30
Auto makers start with a natural disadvantage. New car models are designed and engineered several years out and customers tend to hold on to their cars more than they do phones. Car companies had been reluctant to spend ...... MUCH REMOVED ... SEE THE LINK FOR FULL ARTICLE .......

s year on a new generation of Volkswagen-branded electric cars, called the I.D. series.
???Like Android and [Apple] iOS, we are building our own vw.os as the platform,??? said Chief Executive Herbert Diess during an earnings briefing last month in Germany.

Herbert Diess, chief executive officer of Volkswagen, in March.
 Photo: Angel Garcia/Bloomberg News
Volkswagen declared internally it would fast-forward efforts to combat Silicon Valley???s encroachment into cars after a private meeting in 2016 between Google Chief Executive Sundar Pichai and Mr. Diess, then chief for the VW brand, according to people familiar with the matter.
Mr. Pichai explained how Google wanted the data to improve the user experience, and asked if Android were installed whether Google could access the car???s fuel levels, people with knowledge of the meeting said. That way Android could determine the need for gas and offer directions to a fuel station, the people recalled Mr. Pichai saying at the meeting.
Mr. Diess was concerned about the privacy of this information and walked away convinced that Google would be more a competitor than partner, the people said.
A Google spokeswoman said the company wrks in collaboration with its car-manufacturing partners, and prioritizes their needs to meet market demands and optimize the driving experience. She also pointed to the company???s data-collection policy, which requires it to get driver approval before accessing any information.
Data privacy is a particular concern for German car makers, especially with Silicon Valley???s use of consumer data coming under greater scrutiny in Europe.
BMW has worked to improve its own system in recent years. VW is betting that it can beat Google at its own game, installing state-of-the-art infotainment displays in its vehicles that run apps from the cloud. Ford is developing its own system, though like other car makers, it lets users project some of their smartphone apps to the car screen.Photos: BMW; Volkswagen; Ford Motor

Daimler used its own developers to build the software backbone for Mercedes-Benz???s new MBUX multimedia system, including a natural-speech assistant called ???Hey Mercedes.??? The system gives the company strict control over outsider access and what flashes across the screen.
Marc-Oliver Nandy, head of Mercedes digital sales, said they want to keep strong influence over what is shown on the road because auto makers are liable for the car and the driver???s safety.
In Detroit, Ford hired 400 engineers from BlackBerry Ltd. in 2017 to bolster its in-house software expertise and to help develop new in-car digital features that will roll out next year.

Ford???s vehicle information systems on display in February in Ottawa.
 Photo: Bloomberg
???We need to control the user experience,??? said Don Butler, Ford???s executive director of connected vehicle and services.
ther tech companies are working to get their offerings incorporated into car systems. Samsung Electronics Co. , the world???s largest smartphone maker by sales, purchased auto-supplier Harman International Industries Inc. for $8 billion two years ago to get its hardware into cars. Harman showed how it can integrate video screens and user experiences in the car at the annual CES tech show in January.

Harman showed a sample vehicle cockpit at the CES tech show in January.
 Photo: AP
Microsoft Corp. is also edging in, providing auto makers such as Volkswagen and BMW with cloud-based services that help them beam down new apps and software to the car. Amazon.com Inc. is in the midst of rolling out its Alexa voice assistant in BMW, Toyota and Volkswagen models, though it???s limited in what it can do.
Google???s push into the car is part of a larger strategy to provide more services and content across platforms, starting with its 2005 purchase of the Android operating system.
Mr. deGrouchy, 63 years old, said, ???The transition from outside to inside is seamless.???
???Adrienne Roberts contributed to this article.
Write to Tim Higgins at Tim.Higgins@WSJ.com and William Boston at william.boston@wsj.com
Appeared in the April 6, 2019, print edition as 'The Battle for Your Dashboard Screen.'

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